Full audit data · the evidence behind the summary page

Dual-Market Dominance: St. Clair Shores HQ & Birmingham Branch

Prepared for Zeppelin Cleaning Services (zepservices.com) by Auto8. The measurements behind the summary page: both Google listings, the map around each location, the website, competitors, and AI assistants.

Client: Zeppelin Cleaning Services

Website: zepservices.com

Location 1: 21210 Harper Ave, St Clair Shores (Macomb HQ)

Location 2: 2235 Cole St, Birmingham (Oakland Branch)

Target Core Service Keywords Analyzed in This Growth Plan:

air duct cleaning duct cleaning services commercial air duct cleaning carpet cleaning steam cleaning services commercial carpet cleaning tile and grout cleaning grout cleaning and sealing dryer vent cleaning dryer vent repair janitorial services commercial cleaning services medical office cleaning odor removal service water damage restoration

01 Overall Local SEO Health & Audit Score

Live diagnostic evaluation of Zeppelin's dual-profile Google Business footprint, organic traffic split, and Page 2 quick-win inventory.

/ 100

Local Health Grade: Strong Dual Foundation

St. Clair Shores HQ scores 88 / 100 and the Birmingham branch scores 89 / 100 on our Google listing audit, with a 5.0★ rating across both verified profiles. Primary growth opportunity is expanding and defending your Top-3 proximity radius on high-intent non-branded service searches across both Macomb & Oakland counties.

Profile Optimization (both locations) 92%

Reviews & Reputation (HQ 83 · Birmingham 100) 83%

Citation Health (HQ 75 · Birmingham 95) 75%

Media & Photo Signals (both locations) 50%

Monthly Organic Traffic

653 visits/mo

Verified Traffic Composition: 531 monthly visits (81.5%) come from branded searches (people already searching for "Zeppelin"). Only 122 visits come from non-branded searches where new customers are actively seeking air duct or carpet cleaning services.

Page 2 Striking Distance

69 Keywords

Immediate Page 1 Leverage: 69 high-intent keywords are currently ranking on Positions 11–20 (including air duct cleaning warren mi, dryer vent cleaning sterling heights, and medical office cleaning). Elevating these terms onto Page 1 captures high-intent inquiries immediately.

Local Visibility Index

58.8% Avg Visibility

Proximity Growth Target: The St. Clair Shores HQ holds an average map position of 9.24 across its 5 tracked service keywords, while the Birmingham branch averages 17.85 (15.5% visibility) and has the most headroom. Expanding proximity authority converts this baseline into dominant Top-3 local 3-Pack capture across all surrounding cities.

02 Google Maps 3-Pack Geo-Grid Proximity Audit

Analysis of how distance decay impacts local search rankings across Oakland and Macomb counties.

Understanding Local Geo-Grid Tracking: When a homeowner or facility manager searches for services like "air duct cleaning", "carpet cleaning", or "dryer vent cleaning", Google calculates rankings based on physical distance, profile authority, and local citations. As shown below, a business may rank #1 right outside their front door, but drop to position 15+ just three miles away. Auto8's continuous optimization engine strengthens profile authority signals to expand and hold your top-ranking green grid across the entire service area.

St. Clair Shores HQ — "air duct cleaning service"

9×9 grid · 81 pins 6-mile radius Avg position 4.4 Center pin #1 Scanned 2026-09-03

Top 3: 57 pins#4–7: 8#8–20: 1120+: 5

Status: Zeppelin already owns the 3-Pack on 70% of the grid and appears on 76 of 81 pins. On the outer ring, the reviewed business taking calls is Doctor Ducts (5.0★, 146 reviews, avg 8.0 on the dryer vent grid; 4.8★, 62 reviews as Dr.Ducts on the air duct grid). Amistee and Safety King do not appear in the map results around either location; their advantage is organic web traffic (see Section 05).

Birmingham Branch — "air duct cleaning"

Circle grid · 39 pins 6-mile radius Avg position 13.2 Center pin #1 Scanned 2026-09-14

Top 3: 6 pins#4–7: 5#8–20: 1220+: 16

Status: Ranks #1 at the location but falls out of the Top 20 on 41% of the grid and is absent from 16 of 39 pins. USA Pro-Vac (1,751 reviews, avg 10.5, 13 Top-3 pins), Ultra Air Duct Cleaning (avg 10.5) and Michigan Air Care (avg 12.8) currently hold the Oakland County radius.

Live Geo-Grid Baseline by Service Keyword (local map scans)

Service Keyword	St. Clair Shores HQ 9×9 · 81 pins · avg map position	Birmingham Branch 39-pin circle · avg map position
Air duct cleaning	4.4 — Top-3 on 57 / 81 pins	13.2 — Top-3 on 6 / 39 pins
Dryer vent cleaning	5.5	10.9
Carpet cleaning	6.5	17.1
Commercial cleaning	Not yet tracked	10.8
Janitorial services	12.6	19.1
Cleaning services / house cleaning	Not yet tracked	16.4 / 19.3
Water & fire damage restoration	17.2	20.8
Mold remediation	Not yet tracked	20.6

Target state: hold Top-3 green across a 10–15+ mile radius for every core keyword at both locations, re-scanned monthly. Green = positions 1–3, amber = 4–7, red = 8–20, grey = not in the Top 20.

03 Verified Dual-Location GBP Audit Breakdown

Diagnostic audit data comparing Zeppelin's flagship St. Clair Shores HQ and Birmingham branch listings.

Audit Factor	St. Clair Shores HQ	Birmingham Branch
Verification Status	● Verified LocationHarper Ave (Macomb)	● Verified LocationCole St (Oakland)
Google Reviews	● 1,996 Reviews (5.0★)High volume flagship	● 266 Reviews (5.0★)Growing branch
Media & Photos	▲ 263 Photos50% media score	▲ 113 Photos50% media score · logo & cover need verifying
Weekly Posting	● 250 Historical PostsNeeds regular cadence	▲ 20 Historical PostsNeeds active schedule
Citation Health	▲ 75.0 / 100 ScoreInconsistencies detected	● 95.0 / 100 ScoreStrong NAP consistency
Description & Service Menu	▲ Description Too ShortAudit flags a sub-500-character description	▲ Description Too ShortAudit flags a sub-700-character description

04 Website Technical & Schema Diagnostic (Webmaster Advisory)

Diagnostic evaluation of zepservices.com to identify on-page ranking barriers for your web development team.

ℹ️ Webmaster Advisory Notice: The technical items below were identified during our crawl of zepservices.com. Auto8's monthly local service focuses on 100% Google Business Profile management and directory authority. We provide this audit data so your web development team or webmaster can resolve these items on the website to further amplify your map rankings.

On-Page Architecture Recommendations (100 Pages Crawled)

Meta Descriptions: 11 indexable pages lack meta descriptions for search engines.
Heading Hierarchy: 8 pages missing <h1> tags, and 45 pages have non-optimal H2 headers.
Open Graph & Social: 61 pages have og:title tags exceeding recommended lengths.
Internal Linking: 17 core service pages have only a single internal dofollow link.

Structured Schema & Canonical Recommendations

Schema Markup: 86 pages are missing recommended Schema markup (LocalBusiness, HVACBusiness).
Canonical Tags: 92 pages show canonical mismatches that should be standardized.
Internal URL Variants: Update internal links to point directly to canonical HTTPS URLs.
Image Compression: Modernize legacy images to WebP/AVIF to improve mobile page speed.

05 Live Local Competitor Benchmark (SE Michigan)

Live traffic, keyword overlap, and search presence against top regional competitors. zepservices.com currently ranks for 541 organic keywords with 1,781 backlinks and a Domain Power of 18.

Organic Website Baseline by Location (rank tracking, scanned 2026-09-17)

17 plain service keywords, each tracked as a searcher located in St. Clair Shores and again in Birmingham. No city names in the keyword text: the location is applied to the search itself, which is how a real customer's Google results are localized. Only rows inside Google's top 100 are shown.

Service Keyword	Searcher in St. Clair Shores	Searcher in Birmingham	Ranking Page
janitorial services	#2	Not in top 100	/janitorial-services/
medical office cleaning	#6	Not in top 100	/medical-facility-cleaning/
duct cleaning services	Not in top 100	#10	/air-duct-cleaning-birmingham-michigan/
commercial cleaning services	#17	Not in top 100	/office-cleaning/
steam cleaning services	#17	Not in top 100	Homepage
commercial carpet cleaning	#18	Not in top 100	/carpet-cleaning/

Read-out: the remaining 11 core terms (including air duct cleaning, carpet cleaning, dryer vent cleaning and tile and grout cleaning) are outside the top 100 from both locations. The website only ranks when a city is typed into the query, because it is built as city pages; a customer in Birmingham simply typing "air duct cleaning" does not see Zeppelin organically. That is the organic "before" this program is measured against, alongside the map-pack baseline in Section 02.

Competitor Domain	Monthly Organic Traffic	Common Keywords	Core Service Focus Area	Competitive Threat Level
Zeppelin Cleaning Services (zepservices.com)	653 visits / mo	— (Target Site)	Air Duct, Carpet, Grout & Janitorial	● Baseline Leader
Amistee Air Duct Cleaning (amistee.com)	11,404 visits / mo	19 shared keywords	Air Duct & HVAC Cleaning (Regional Leader)	▲ High Organic Scale
Safety King (safetyking.com)	4,233 visits / mo	36 shared keywords	Air Duct & Dryer Vent Cleaning Specialists	▲ High Keyword Overlap
Dolls Cleaning (dollscleaning.com)	4,198 visits / mo	9 shared keywords	Carpet, Upholstery & Janitorial Services	▲ Moderate Threat
Sir Grout Detroit (sirgroutgreaterdetroit.com)	1,633 visits / mo	5 shared keywords	Tile, Grout & Stone Restoration Specialists	▲ Niche Tile Competitor

06 AI Search & LLM Visibility Audit

Brand presence across ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Mode — AI visibility snapshot of 2026-09-14 across 5 topics and 15 tracked buyer queries.

Overall AI Visibility

7.1% Visibility Score

Zeppelin surfaces in only 1 of 5 service topics on each AI platform where it appears at all. Buyers asking AI assistants for duct or carpet cleaners in Oakland and Macomb counties are being sent to competitors.

ChatGPT / OpenAI

10% Visibility · 72 Sentiment

Cited in 1 of 5 topics. Sentiment is positive when mentioned, but third-party citation density is too thin for non-branded "best air duct cleaner near me" prompts.

Google Gemini & AI Mode

10% Gemini · 0% AI Mode

Gemini pulls heavily from Google Business Profile data and reviews, so the 2,262 combined 5.0★ reviews are an unused asset. Google AI Mode does not surface Zeppelin at all yet.

Perplexity & Copilot

0% Perplexity · 10% Copilot

Perplexity prioritizes web directory citations and press mentions and currently never cites Zeppelin. Auto8's citation distribution engine builds the references these engines quote.

Sentiment upside: across 370 AI mentions in the last 30 days, Zeppelin's brand sentiment scores 80 / 100. The brand is trusted when it appears — the work is simply to appear far more often.

That's the gap. The summary page shows how we close it.

Every figure above is a live measurement of Zeppelin's two listings, the map around each location, the website and the AI assistants, taken September 3 to 17, 2026.

← Back to the summary

Data sources: GBP audit — St. Clair Shores HQ 2026-09-03 (report #20920), Birmingham 2026-09-16 (report #22260) · Local heatmap scans 2026-09-03, 2026-09-14 and 2026-09-16 · Site Explorer & competitor traffic 2026-09 · Rank Tracker organic baseline 2026-09-17 · LLM Visibility snapshot 2026-09-14. Figures are point-in-time and will move with every monthly scan.